What is Structured Data?
Structured data means the data which is organised and easy to understand. Sometimes the language which is easy for us as a human being to understand is not easy for computers or search engines to understand. With the help of it web crawler can easily crawl to your website which as a marketer or blogger we all want. This is a type of code. It’s a piece of code that you can put on your website. Code is written in such a way that it’s easy to understand for search engines.
We can talk to search engines with the help of structured data. It’s a detailed information about a page on your website. This means in all cases it adds more information to your snippet in the search results. Search engines read the code and use it to display search results in a detailed way. For example if you search for any restaurant you find name, place , availability, ratings, open days, timing everything in one go .This is called rich snippet. Rich snippet are the extra lines of information beneath the search results. These often consist of breadcrumb links, product information, prices or reviews. Rich snippets converts in rich results.
Benefit of Rich Snippet:-
Benefit of rich snippet is that with the help of his you will be able to show the ratings of your business and your competitor won’t then obviously most of the customers will fall in your hotel or restaurant or in whatever business you are. This we can do with the help of structured data. And as per a recent survey only 17%of marketers are using structured data.
How To Use Structured Data?
If we talk about structured data in SEO, Schema.org is the most commonly used Vocabulary for the mark up of SEO. Apart from it some websites use the Microformats.org vocabulary, most often for marking up product reviews (h-review markup) or defining a physical location (h-card markup).
Benefits of Structured data in SEO:-
- Rich search results
- Knowledge Graph
- Rich Results For Accelerated Mobile Page(AMP)