The distributors of Vijay’s Bairavaa are going to face a heavy loss due to the ongoing standoff between Kerala Film Exhibitors Federation and Kerala Film Producers Federation failed to end. As reported a day ago, the movie will be screened in B,C theatres and multiplexes run by Government. It means the movie will see the light of the day in about 200 screens in God's Own Country. Meanwhile, all A-class theatres, a total of 350 theatres, will be indefinitely shut from January 12th until, Kerala Film Exhibitors Federation and Kerala Film Producers Federation come to a consensus about the revenue share. As this decision will result to a huge loss for the movie’s distributor, Ifar International, had issued an advertisement on newspapers claiming that the exhibitors, who had entered an agreement with them over screening Bairavaa, must play the Tamil film in their theatres, failing which they would be liable to pay for all the losses suffered by the distributor. Here goes the advertisement notice -
"This is to inform that M/s. IFAR INTERNATIONAL, Kollam has acquired the Kerala Theatrical Rights of the Tamil Film Bairavaa and we M/s. Sayujyam Cine Release, Kottayam have been appointed as their distributors. Those who have entered into agreement with Ms. Sayujyam Cine Release, Kottayam for screening of Tamil Film "BAIRAVAA", since your association namely Kerala Film Exhibitors Federation have decided to close down the theatres on and from 12th January 2017 by forming a cartel by using your dominant position in the Exhibitors sector which is violate of competition Act 2002. If you adhere with the decision of the Federation, you are liable to pay all the losses sustained by us and we are forced to recover the same through legal remedies. If you do not screen the picture as per the agreement it is a clear violation under the competition commission of India Competition Act 2002”.
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